Hi, I'm Sela.
More than weight loss.
A coach that actually listens.
Featured in
Our belief
Losing weight shouldn't feel like losing yourself.
We built Sela because the modern weight-loss machine — the harsh apps, the clinical portals, the pharmacy queues — was never made for real people living real lives.
What if your program met you in the morning. Listened. Adjusted as you adjusted. Sent everything you needed to your door. And got out of your way the rest of the day.
By the numbers
What it actually
looks like.
the average Sela member loses
in six months. without starvation.
members
All of them quiet about it. Living their lives, just lighter.
still on plan at 90 days
Industry average is 38%. We obsess over the days you almost quit.
doctor visits, ever
The drive, the waiting room, the copay — all replaced by Sela.
Based on Sela member outcomes across 2025–2026. Individual results vary. All assessments reviewed by a licensed clinician.
How it works
Three steps.
No clinic visits.
Take the assessment
Five quiet minutes. We learn your goals, your history, your body. You get a personalized plan instantly.
Your kit arrives
Everything you need — your monthly compound, supplies, dose card — arrives in a discreet box within 48 hours.
Your AI coach takes over
Daily check-ins, dose timing, side-effect support, weekly plan adjustments. A coach in your pocket, every step.
“A program that meets you in the morning.
And gets out of your way the rest of the day.”
— The Sela promise
The Kit
Everything you need,
in one box.
No drugstore runs. No prescription chasing. Your monthly Sela kit shows up at your door — designed so the only thing you have to think about is yourself.
- ✦One month of your personalized compound
- ✦Bacteriostatic water + sterile syringes
- ✦Alcohol prep pads + sharps guidance
- ✦A handwritten dose card from your coach
- ✦Discreet, unmarked packaging
Your AI coach
A voice you can trust.
At 3am if you need it.
Sela watches your weight, your mood, your side effects, your dose timing — and quietly adjusts your plan every week. No portals. No hold music. Just a coach who actually pays attention.
Tuesday · June 2
Emma, ready when you are.
12-day streakDaily check-ins
Thirty seconds, every morning. Your coach learns from each reply and reshapes the day around it.
Side-effect aware
Nausea, fatigue, hunger — Sela picks up on the pattern and adjusts dose timing in real time.
A plan that evolves
Weekly recalibration based on your weigh-ins, your energy, and what you actually want from the program.
Member story
“I've been on three programs. Sela's the first one that talked to me like a person. Down 31 pounds, but more than that — I haven't felt this present in my own life in years.”
How we compare
More care.
Less everything else.
Sela Our program | Telehealth co. Hims, Ro, etc. | Traditional clinic In-person | |
|---|---|---|---|
| Monthly cost | $149–349 | $199–599 | $1,200+ |
| Doctor in the loop | Yes, async | Yes | Yes |
| AI coach | Always on | — | — |
| Daily check-ins | Yes | — | — |
| Discreet kit, monthly | Yes | Yes | — |
| Plan adjusts weekly | Yes | Monthly | Quarterly |
| Pause / skip anytime | Yes | Limited | Limited |
Monthly cost
Sela
$149–349
Telehealth
$199–599
Clinic
$1,200+
Doctor in the loop
Sela
Yes, async
Telehealth
Yes
Clinic
Yes
AI coach
Sela
Always on
Telehealth
—
Clinic
—
Daily check-ins
Sela
Yes
Telehealth
—
Clinic
—
Discreet kit, monthly
Sela
Yes
Telehealth
Yes
Clinic
—
Plan adjusts weekly
Sela
Yes
Telehealth
Monthly
Clinic
Quarterly
Pause / skip anytime
Sela
Yes
Telehealth
Limited
Clinic
Limited
Built on trust
Premium care,
all the way down.
US-licensed pharmacies
Every kit is compounded and shipped by 503A pharmacies we vet personally. USP-grade ingredients, third-party tested for purity.
Built around safety
Intake reviewed before every plan starts. Premium tier includes monthly async MD review. Coach flags every red-flag symptom in real time.
Your data, your terms
End-to-end encrypted. We don't sell to advertisers. Export or delete everything in one tap.
Membership
Less than a copay.
More than a prescription.
One monthly price. Everything included. No surprise bills, no consultation fees, no contracts.
Recurring. Free shipping. Pause or cancel any month.
What arrives each month
- ✦One full month of compounded semaglutide
- ✦Bacteriostatic water, sterile syringes, alcohol prep
- ✦Your AI coach, on every single day
- ✦Weekly plan recalibration based on weigh-ins
- ✦Side-effect monitoring and dose adjustments
- ✦Pause or skip any month — no questions
- ✦Free, discreet shipping to your door
Assessment reviewed by a licensed clinician before your first month ships. Secure checkout via Stripe.
Then $249 / month. Welcome kit ships once. MD review every quarter.
Everything in Monthly, plus
- ✦Sela welcome kit — leather travel case for pen + vials
- ✦30-day dose journal, debossed
- ✦At-home metabolic test strips
- ✦Branded sharps container, refills mailed
- ✦Quarterly async review with a board-certified MD
The kit ships once with your first month. After that you're on $249 / mo, same as Monthly.
What you save
vs Hims
vs Found
vs Calibrate
From your dashboard. One tap, no calls.
Going on vacation? Skip the kit, keep the coach.
Every month, discreet packaging, unmarked.
Full refund if Sela isn't the right fit.
“Switched from Found. Paying half, getting ten times the support.”
— Andrea M. · Sela member · Chicago
Compounded medications are prepared by US-licensed 503A compounding pharmacies and are not FDA-approved. Sela is a wellness program, not a substitute for medical advice. All assessments are reviewed by a licensed provider before any plan begins.
Journal
Your guide to sustainable weight loss.
Research, routines, and reflections. Curated by doctors and coaches.
Healthy Habits
The kindest way to start a GLP-1
What the first week actually feels like, and the small things that make the difference between quitting and continuing.
6 min read
Nutrition
Why protein matters more than you think
On a GLP-1, you eat less. Without enough protein, you also lose muscle. Here's how to anchor your day.
5 min read
Movement
The quiet power of thirty minutes
You don't need a new gym membership. The single most consistent finding in our member data is a thirty-minute walk.
4 min readThe Science
How semaglutide actually works in the body
Without the jargon: what GLP-1 receptors do, why appetite quiets, and why the science is more elegant than miraculous.
7 min readFrequently asked
questions.
Who is Sela for?▾
Adults pursuing meaningful weight loss who want the daily support that traditional clinics don't offer. If you've been frustrated by extreme diets, expensive telehealth subscriptions, or impersonal pharmacy programs — you're who we built this for.
Is Sela a prescription program?▾
Sela is a wellness program built around AI metabolic coaching. Members on Standard and Premium tiers receive compounded products through our licensed US pharmacy partners. Premium adds a monthly async review with a board-certified physician.
What's in the monthly kit?▾
Your personalized monthly compound, bacteriostatic water, sterile syringes, alcohol prep pads, a dose schedule card written by your coach, and a discreet welcome card. Packaging is unmarked.
Can I cancel anytime?▾
Yes. No contracts, no commitments. Pause for a month, skip a kit, or cancel entirely — from your dashboard, no calls required.
What does the AI coach actually do?▾
Daily check-ins, dose timing recommendations, side-effect monitoring, and weekly plan recalibration based on your weigh-ins. It learns from every interaction, and it never sleeps.
Where does the medication come from?▾
All compounded medications are prepared and dispensed by US-licensed 503A compounding pharmacy partners we vet directly. Active ingredients are USP-grade and third-party tested for purity.
Will Sela work for me?▾
If you've struggled to lose weight on your own, if you've tried programs that felt cold or extractive, if you want something quiet that just works — yes. We're also honest when we aren't the right fit, and you'll know after the intake.
Begin
A new chapter,
starts quietly.
Take five minutes today. See your personalized plan. Begin only if it's right.
Take the assessment→